Visual Content Creatpr

Visual Content Creatpr

Virginia Tech - Virginia (Blacksburg)

The College of Architecture, Arts, and Design at Virginia Tech seeks a passionate visual storyteller to join our communications team to envision, produce, shoot, and edit video content and still photos on the college’s activities for external and internal audiences. The Visual Content Creator is a creative and imaginative storyteller who performs various functions of digital visual content production from concept to completion in an educational environment. This position will fulfill daily video and photo assignments that support and enhance college and university branding, campaigns, and storytelling needs, targeting and engaging a wide spectrum of audiences, from prospective and current students, to alumni and donors, to industry partners and the general public. The Visual Content Creator will conceptualize and develop storytelling ideas and fulfill assignments in collaboration with the college’s communication team. Projects will coincide with written storytelling, website development and enhancement, social media, college and campus events, and other digital platform needs. The Visual Content Creator will work as a production crew of one when appropriate or draw from other in-house production resources as directed, often working with college and school leadership, faculty, advancement professionals, students, and other points of contact. Projects include news-style and recruitment/marketing videos for website and news platforms, shareable reels and videos for social media, photographs for print and digital publications, student recruitment, and event coverage and live-streaming. This position will also edit, organize, and curate college video and photo assets as needed for a number of purposes, and serve as an advisor on best practices for visual content produced across the college. The Visual Content Creator will repurpose content for various platforms in ways that work best for the given audiences (e.g., aspect ratios for social media channels). Assignments may occur concurrently and will often move from idea to completion in the same day. The ideal candidate will have professional experience as a videographer and photographer, video producer, or a similar role, working in a dynamic, high-energy agency or educational setting. The ideal candidate will also have the ability to collaborate with multiple stakeholders, work independently, multitask, and pursue several deadline-driven projects simultaneously. The Visual Content Creator reports to the Director of Communications. Working within the Advancement model, this individual’s efforts must be strategically aligned to support the goals and priorities of the college and university. The Visual Content Creator must follow established brand guidelines, university policies and procedures, and accessibility standards. The College of Architecture, Arts, and Design at Virginia Tech affirms our collective responsibility to encourage, build, and embrace the polyculturalism of our world. We do this by acknowledging and addressing our past, recognizing our current responsibility, and acting in the interests of building and sustaining communities that are truly safe, supportive, and inclusive for all. Our commitment is to continually and proactively engage in these processes for the benefit of our students, staff, and faculty across the college, and the communities around the world we aim to serve.

Required Qualifications:

• Bachelor’s degree in video or film production, photography, visual communications, journalism, new media, fine arts, and/or equivalent work experience. • Demonstrated experience and knowledge of digital videography and photography, including professional level techniques and standards, along with mobile creation. • Demonstrated experience in creative and effective video storytelling in a variety of approaches and mediums. • Demonstrated ability to juggle multiple deadlines, quick turnarounds, and work in a fast-paced environment in order to deliver edited and polished videos and photography. • Demonstrated fluency with using Canon DSLRs to shoot images and video. • Portfolio that demonstrates deep knowledge of photography, videography, and editing.

Preferred Qualifications:

• Demonstrated proficiency in Adobe Creative Suite. • Demonstrated experience with video hosting platforms such as YouTube and Kaltura. • Demonstrated experience with popular social media platforms. • Demonstrated experience and knowledge of Virginia Tech or other higher education setting. • Demonstrated experience and knowledge of branding and brand elements. • Demonstrated writing experience. • Demonstrated experience and professionalism in collaborating with internal and external teams and stakeholders. • Demonstrated experience managing photography and video storage and databases. • Demonstrated experience using Wrike or other project management tool.

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